Technical SEO site analysis- eda.ru

Eda.ru is a culinary website that offers recipes, video tutorials and cooking blogs. Despite the abundance of content and variety of dishes presented, the site has a number of errors that can negatively affect its visibility in search engines.

One of the main problems is the lack of keywords in the titles. For example, the title “Best Authors of the Week” does not reflect the topic of the site and does not contain keywords that could attract the target audience. It is recommended to use keywords related to cooking and food in your titles, for example, “Best recipes of the week” or “Cooking blogs from the best authors.”

Also, the site's meta description contains little information about its content and does not contain keywords. It is recommended to use a more informative and optimized meta description, for example, “On Eda.ru you will find more than 50 thousand recipes, video tutorials and culinary blogs from the best authors. Delicious dishes, practical tips and interesting stories about the gastronomic world.”

The heading structure also needs optimization. Instead of a large number of H3 headers, it is recommended to use several H2 headers that reflect the main sections of the site, for example, “Recipes”, “Video tutorials”, “Cooking blogs”. It is also recommended to add the keyword “food” to the H1 header to more accurately define the topic of the site.

Keywords in the content are not placed naturally and are unreadable. It is recommended to use keywords in a natural form and in a natural context so as not to impair the readability of the text. For example, instead of “7 homemade face masks made from edibles,” you could use “7 recipes for homemade face masks made from edibles.”

Also, the site has a long loading time and a large page size. This can alienate users and negatively affect the site’s position in search results. It is recommended to optimize the size of images, use caching and other methods to speed up page loading.

Open Graph micro markup is not used on the site. This may lead to the fact that social networks will not be able to correctly display information about the site when it is distributed through links. It's a good idea to add markup to define key content elements such as title, description, and image.

In general, to improve your website's visibility in search engines, it is recommended to optimize your titles, meta description and heading structure, use keywords in a natural way, and improve page load time. Also, adding micro-markup can improve the site's presentation on social networks and attract more traffic.

Despite the identified errors, Eda.ru has great potential and can attract many target audiences. It is recommended to continue to develop the site, add new content and improve its visibility in search engines.