Technical SEO site analysis- razor-russia.ru

Overview

Report generated on 2024-12-22 at 06:29:15 (UTC +00:00).

8 months ago

100

RAZOR-RUSSIA.RU - официальный магазин самокатов Razor в РФ

🔥🔥🔥 Покупайте 🛴 Самокаты, Электросамокаты, Скейтборды, Электробайки 🚚с доставкой по Москве и РФ.⭐ Тестдрайв. ⭐Партнерская программа. ⭐Низкие цены.⭐ Гарантия.

https://razor-russia.ru/

1 high issue

2.4%

7 medium issues

16.7%

3 low issues

7.1%

31 tests passed

73.8%

0.26 seconds

15.05 kB

114 resources

Secure

Rankify Ai Beta

Analysis of the site razor-russia.ru and its SEO optimization:

Site name: RAZOR-RUSSIA.RU - official store of Razor scooters in the Russian Federation

Main errors and their impact:
- The site name is not optimized for search engines. It does not reflect the main theme of the site and does not contain keywords that could attract the target audience. This can negatively affect the site's position in search results and lead to a decrease in traffic.
- The site name is unreadable for the user. Using capital letters and the "-" symbol between words makes the name difficult to understand and may turn off potential buyers.

Recommendations for improvement:
- Correct the site name, making it more informative and meaningful for search engines and users. For example, “Online store of scooters and electric scooters Razor in Russia.”
- Use keywords in the site title that reflect the main theme and products of the store.

Meta description: 🔥🔥🔥 Buy 🛴 Scooters, Electric Scooters, Skateboards, Electric Bikes 🚚 with delivery throughout Moscow and the Russian Federation.⭐ Test drive. ⭐Affiliate program. ⭐Low prices.⭐ Guarantee.

Main errors and their impact:
- Unoptimized meta description. It does not contain keywords that could attract the target audience and improve the site’s position in search results.
- The length of the meta description exceeds the recommended 160 characters, which may lead to it being cut off by search engines.

Recommendations for improvement:
- Optimize the meta description to include keywords related to the store’s products.
- Reduce the length of the meta description to the recommended 160 characters.

Headings:
- H1: Online store of scooters and electric scooters RAZOR
- H2: Product catalog, Sale, All about Razor

Main errors and their impact:
- Lack of keywords in titles. This can negatively affect the site's position in search results.
- Inconsistency of headings with the subject of the page. For example, the H2 heading “Product Catalog” does not reflect the content of the page and does not inform what exactly can be found in the catalog.

Recommendations for improvement:
- Optimize headings by including keywords related to the topic of the page.
- Make headings more informative and relevant to the content of the page.

Content Keywords:
- razor, of

SEO

Title

The title tag is perfect.

RAZOR-RUSSIA.RU - официальный магазин самокатов Razor в РФ

The title tag is the HTML element that specifies the title of the webpage. The title tag is displayed at the top of your browser, in the search results, as well as in the bookmarks bar.

Learn more

Google

Meta description

The meta description tag is good.

The meta description is an HTML tag that provides a short and accurate summary of the webpage. The meta description is used by search engines to identify a webpage's topic and provide relevant search results.

Learn more

Google

Headings

The headings are properly set.

Интернет-магазин самокатов и электросамокатов RAZOR

Каталог товаров
Распродажа
Все о Razor

The h tags represents the headings of the webpage. The h1 tag is the most important h tag, and describes the main topic of the page, while the rest of the tags describe the sub-topics of the webpage.

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Mozilla

Content keywords

The content has relevant keywords.

razor официальный магазин самокатов razor в

The webpage's content should contain relevant keywords that can also be found in the title of the webpage.

Image keywords

There are 70 images with missing alt attributes.

Images

The alt attribute specifies an alternate text for an image, if the image cannot be displayed. The alt attribute is also useful for search engines to identify the subject of the image, and helps screen readers describe the image.

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Google

SEO friendly URL

The URL is SEO friendly.

https://razor-russia.ru/

The SEO friendly URLs are URLs that contain relevant keywords with the webpage's topic, and contain no special characters besides slashes and dashes.

Learn more

Google

404 page

The website has 404 error pages.

https://razor-russia.ru/404-028ed658bc1903589c419256ed0308b5

The 404 webpage status inform the users and the search engines that a page is missing.

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Bing

Robots.txt

The webpage can be accessed by search engines.

A robots.txt file inform the search engines which links from the website can be accessed.

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Bing

Google

Noindex

The webpage does not have a noindex tag set.

The noindex tag instruct the search engines to not index the webpage.

Learn more

Bing

Google

In-page links

The webpage contains more than 150 links.

Externals

Internals

199

The in-page links should be kept at a minimum, to avoid issues with search engines not being able to crawl additional links from the webpage.

Language

The webpage has the language declared.

ru

The lang attribute declares the webpage's language, helping search engines identify the language in which the content is written, and browsers to offer translation suggestions.

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Mozilla

Favicon

The webpage has a favicon.

https://razor-russia.ru/image/catalog/favicon.png

The favicon is the icon that is being displayed in the browser's tab, when the webpage is being bookmarked, and sometimes even in search engine results.

Learn more

Google

Performance

Text compression

The HTML file is compressed.

The HTML filesize is 15.05 kB.

The text compression helps speeding up the webpage's load by compressing the HTML's content.

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Gzip

Brotli

Google

Load time

The webpage loaded in 0.26 seconds.

The load time indicates the HTML's total load time, and does not include the external resources, such as images, scripts, or other resources.

Page size

The size of the HTML webpage is 15.05 kB.

The page size indicates the HTML's total size, and does not include the external resources, such as images, scripts, or other resources.

HTTP requests

The webpage makes more than 50 HTTP requests.

https://www.googletagmanager.com/ns.html?id=GTM-MS6NQWW

The HTTP requests represents the number of external resources present on the webpage.

Image format

There are 33 images that are not using the AVIF, WebP format.

Images

The images format represents the images that are not served in a next-generation file format. Images served in a next-generation format improve the webpage's load performance.

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Google

JavaScript defer

There are 13 javascript resources without the defer attribute.

JavaScripts

The defer attribute allows the browser to download the scripts in parallel and execute them after the webpage has been parsed, improving the webpage's load performance.

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Google

DOM size

The DOM size is optimal.

The HTML file has 1397 DOM nodes.

The DOM size indicates the number of nodes the HTML webpage has.

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Google

Security

HTTPS encryption

The webpage uses HTTPS encryption.

The HTTPS encryption helps protecting the user's security and privacy.

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Google

Mixed content

There are no mixed content resources on the webpage.

The mixed content is the content that is loaded over the HTTP connection while the webpage itself was loaded over HTTPS connection.

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Mozilla

Google

Server signature

The webpage has a public server signature.

nginx/1.20.1

The server signature is the public identity of a web server which contains information that could be used to exploit known vulnerabilities.

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nginx

Apache

Unsafe cross-origin links

The webpage has 1 unsafe cross-origin links.

Links

https://www.instagram.com/razor_russia/

The unsafe cross-origin links indicates the external links that open in a new tab which can expose your website to performance and security issues.

Learn more

Google

Plaintext email

The webpage does not contain any plaintext emails.

Email addresses posted in public are likely to be fetched by crawlers and then collected in lists used for spam.

Miscellaneous

Structured data

There are no structured data tags on the webpage.

The structured data tags help the search engines better understand the content of the webpage, and allows them to create rich snippets in search results.

Learn more

Twitter

Schema.org

Open Graph

Bing

Google

Meta viewport

The webpage has a meta viewport tag set.

width=device-width, initial-scale=1

The meta viewport tag instruct the browsers how to render the viewport of the webpage.

Learn more

Mozilla

Google

Character set

The webpage does not have a charset declared.

The meta charset tag specifies the character encoding, helping the browsers to better render the characters and symbols on the webpage.

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Mozilla

Sitemap

The website has sitemaps.

Sitemaps

Sitemaps inform search engines about pages available for crawling on the website.

Learn more

Bing

Google

Social

The webpage has 3 social links.

Instagram

Перейти

Вконтакте

http://vk.com/razor_russia

YouTube

https://www.youtube.com/user/RazorRussiaRu/videos

Social media presence is becoming increasingly important as a ranking factor for search engines to validate a website's trustworthiness and authority.

Content length

The webpage has 1,734 words.

The content length represents the number of words found on the webpage. The webpage should contain a decent amount of words.

Learn more

Google

Text to HTML ratio

The text to HTML ratio is under 10%.

The text to HTML ratio is 7%.

The text to HTML ratio represents the percentage of actual text compared to the percentage of HTML code on the webpage.

Inline CSS

The webpage contains inline CSS code.

Attributes

display:none;visibility:hidden
text-align:center;margin-top: 10px;
background-image:url(/catalog/view/theme/mozabrick/img/bg/bgbanner.png);background-size: cover;
background-color: #ff00ff;
background-color: #ff00ff;
background-color: #0900ff;
background-color: #000dff;
background-color: #ff0000;
background-color: #488c2d;
background-color: #000dff;
background-color: #000000;
background-color: #ff0000;
background-color: #ff00ff;
background-color: #bababa;
background-color: #bfff00;
background-color: #ff00ea;
display:none;
display:none;
display:none;
margin-top: 25px;
color: #C6C6C6;
color: #C6C6C6;

The style attribute contains CSS style rules that are applied to the element. Inline CSS code unnecessarily increases the webpage's size, and can be moved in an external CSS file.

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Mozilla

Deprecated HTML

There are no deprecated HTML tags on the webpage.

The deprecated tags represents the tags that are not supported HTML5 standard anymore, and could cause the webpage to be rendered incorrectly.

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W3C