Technical SEO site analysis- pointproperty.com

Point Property is a real estate agency specializing in the sale and rental of properties in Turkey. However, when analyzing the data, you can notice several errors that can negatively affect SEO optimization and site visibility in search engines.

One of the main mistakes is the lack of optimization of headings (h1 and h2) and meta descriptions. Instead of using keywords and phrases related to real estate in Turkey, the titles and descriptions contain general and uninformative words. For example, instead of “Real estate in Turkey with the possibility of installments without interest and a convenient payment plan,” you can use the phrase “Buy or rent real estate in Turkey without interest and with a convenient payment schedule.” It is also worth adding keywords to your h2 headings to attract the attention of search engines and users.

Additionally, the structure of the headings is not optimal. Instead of using headings to describe the different sections of the site (for example, "Point Property Benefits"), they contain generic phrases that provide little insight into what exactly can be found on the site. It is recommended to rework the structure of headings and use them to describe sections of the site, as well as include keywords in them.

The keywords in the content are also not optimized. Instead of using a variety of keywords and phrases related to real estate in Turkey, most of them are repeated several times and do not complement each other. It is recommended to conduct keyword research and use them in a more natural form in your content to increase its relevance and attract more traffic from search engines.

It is also worth paying attention to the page loading time and its size. Loading speed and page size optimization are important factors for SEO. It is recommended to analyze and optimize page loading, for example, by compressing images and using caching.

The presence of micro markup on the site is another important aspect for SEO optimization. However, in this case, micro markup is not used. It is recommended to add Schema.org markup for videos to improve your site's visibility in search engines and attract more traffic.

In general, to improve SEO optimization and website visibility in search engines, it is recommended to analyze and optimize headings, meta descriptions, heading structure, keywords and micro markup. It is also worth paying attention to the page loading time and its size. This will help improve your site ranking