The site "pilkin.ru" is dedicated to the topic of manicure and is a blog containing useful information about manicure techniques, designs and nail care. However, when analyzing various aspects of SEO, you can identify several errors and shortcomings that can reduce the visibility of a site in search engines.
First, the page title (“title”) contains the title of the article and keywords, but does not fully reflect the subject of the site. It is recommended to reformulate it by adding broader queries, for example: “Manicure: history, techniques, designs and nail care.” It's also worth using a more unique title for each article to avoid duplication.
The meta description ("meta_description") contains a detailed description of the site's theme, but does not use keywords. It is recommended to add queries to it, for example: “Learn everything about manicure: from techniques to nail care and designs. Get tips on care and trends for the perfect manicure. More than 10 articles about manicure techniques and nail care.”
The "headings" structure has several errors. First, second-level headings ("h2") are not unique for each article, which can lead to duplication and reduced site visibility. It is recommended to use more precise and unique headings, for example: “Manicure techniques: all types and tips for implementation.” Secondly, fourth-level headings (“h4”) do not carry any semantic load and do not use keywords. It is recommended to replace them with more informative headings, for example: “Popular articles about manicure” and “Popular tags for articles about manicure”. Third, level five headings (“h5”) contain unnecessary repetition of queries and do not use semantic connection. It is recommended to reformulate them, for example: “History and development of gradient manicure” and “Trends and tips for nail care.”
Content keywords ("content_keywords") contain only three queries, which is not enough to fully cover the site's topic. It is recommended to add more keywords based on the queries that are most frequently searched.
Micromarking ("Open Graph", "Twitter", "Schema.org") contains useful information about the site, but does not use keywords and does not fully reflect the topic. It is recommended to add queries to titles and descriptions, and to use semantic relationships between different markups.
In general, for improvement
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