Object of analysis: Website indxr.ru
Main errors and their impact:
1. Headings: There are many repeating headings on the site, which can negatively affect the indexing of the site by search engines. Also, not all headings are informative and do not reflect the main topic of the page, which can reduce the relevance of the site to user search queries.
Recommendations:
- Fix duplicate headings, make them more unique and informative.
- Use keywords in headings to improve page relevance for search queries.
- Use only one H1 heading per page and the remaining H2-H6 headings for subheadings.
Impact on SEO: Headings are one of the important factors for SEO, so optimizing them can have a positive impact on your website's visibility in search engines.
2. Meta description: The site does not have a unique meta description for each page, which can reduce the attractiveness of the site for users in search results. Also, not all meta descriptions are optimized for keywords, which can reduce the relevance of the site for search queries.
Recommendations:
- Create a unique and attractive meta description for each page, including keywords.
- Use meta description as an advertising tool to attract users to the site.
Effect on SEO: Meta description is not a direct factor for SEO, but it can increase the click-through rate of a site in search results and attract more traffic.
3. Heading Structure: The site lacks a clear heading structure, which can make it difficult for users and search engines to understand the main topic of the page.
Recommendations:
- Use appropriate headings to divide text into logical blocks.
- Use keywords in subheadings to increase the relevance of the page for search queries.
SEO Impact: A clear heading structure can improve search engines' understanding of a page's content and increase its relevance to search queries.
4. Content keywords: Not all pages on the site are optimized for keywords, which can reduce the site's relevance for search queries.
Recommendations:
- Use keywords in the content text, but do not overuse them.
- Create unique and informative content that will be of interest to the user.
Effect on SEO: Keywords are one of the important factors for SEO, so their use can increase the relevance of the site for search queries.
5. Micro markup: There is no micro markup on the site, which can reduce the relevance of the site
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