Technical SEO site analysis- svetovik.info

The Lighting Artists Community website has several issues that may be negatively impacting its visibility in search engines and its positioning in search results.

One of the main problems is the lack of optimization of meta tags. For example, the page title is missing the keyword “lighting control,” which is present in the page's title structure and content. Also, the meta description does not include keywords, which can reduce the relevance of the page for search queries. It is recommended to add keywords to the meta tags and page title to increase relevance and improve search engine visibility.

It is also worth paying attention to the structure of the headings. There are several first level headings (H1) on the page, which is a violation of SEO rules. It is recommended to leave only one first level heading, which will contain the keyword “lighting equipment control”. The remaining first-level headings can be replaced with second-level headings (H2), which will contain more specific information about the page.

In addition, the structure of the headings contains an empty heading, which does not carry any semantic meaning. It is recommended to remove this header to improve the structure of the page and increase its relevance to search queries.

You should also pay attention to the keywords in the page content. For example, some of them are not related to the topic of the page, for example, "dmxcontrol", "3", "manual". It is recommended to replace these keywords with more relevant ones, for example, "lighting control", "lighting equipment", "DMXControl 3 manual".

In addition, you should pay attention to the page loading speed. The loading time is 0.65 seconds, which may be too long for users and search engines. It is recommended to optimize images and reduce page size to improve loading speed.

It is also worth paying attention to Open Graph and Twitter micro markup. In this case, it is not used, which may negatively affect the relevance and visibility of the site on social networks. It is recommended to add micro markup to improve the attractiveness and information content of the page when displayed on social networks.

In conclusion, to improve search engine visibility, it is recommended to optimize meta tags, title structure, and content keywords. It is also worth paying attention to page loading speed and the use of micro markup to improve the relevance and attractiveness of the site.