Technical SEO site analysis- lummart.ru

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Lummart.ru is a site that specializes in job advertisements. When analyzing data, you can identify several errors that can negatively affect a website’s SEO.

Errors in headers:
The page title contains several duplicate keywords, which can negatively impact the page's ranking for these queries. Also, the title is not optimized for a specific location, which can reduce the relevance of the page for users looking for work in a specific city.

Recommendations:
- Optimize the title for a specific request by adding the name of the city “Ramenskoye” to it.
- Use different keywords in the title to avoid repetition.
- Add a more precise description of the vacancy to the title, for example, “Loader at a production facility in Ramenskoye.”

Errors in meta description:
The meta description contains a lot of keywords and an unreadable job description. It also does not contain information about the location and does not attract the user’s attention.

Recommendations:
- Optimize the meta description for a specific request and add information about the location to it.
- Make the description more readable and attractive for users, for example, by adding information about favorable working conditions.

Errors in header structure:
The structure of the headings is not optimized, they are not in a hierarchical order and do not contain keywords, which can negatively affect the SEO of the page.

Recommendations:
- Correct the structure of headings by adding keywords to them and optimizing them for a specific request.
- Use hierarchical heading order (h1, h2, h3, etc.) to improve page readability and relevance to search engines.

Errors in content keywords:
Content keywords are not optimized for a specific query, they are not repeated in titles and meta descriptions, which can reduce the relevance of the page to search engines.

Recommendations:
- Correct content keywords by adding a more precise job description and repeating keywords from the title and meta description.
- Expand the list of keywords by adding more specific queries to attract more target audience.

Errors in micro markup:
Micro markup is not optimized for social networks, does not contain information about the location and does not attract the attention of users.

Recommendations:
- Add information about the location to the micro markup and optimize it for social networks.
- Add a more attractive job description to attract the attention of users and increase the click-through rate of the link.

In general, to improve a website's SEO, you need to optimize your titles, meta