Main mistakes and their impact on SEO:
1. Unoptimized titles and meta description:
Titles and meta description are important elements for SEO optimization. They should contain keywords that reflect the content of the page and also be attractive to users. In this case, the titles do not contain keywords, and the meta description does not fully reflect the content of the page. This can lead to a decrease in the relevance of the page for search queries and a decrease in user clicks to the site.
Recommendations:
- Correct the headings by adding keywords, for example: “Russian brand Tech Team - sporting goods wholesale”;
- The meta description should be more informative and reflect the content of the page, for example: “On the official Tech Team website you will find a catalog of products for sports and recreation, photos, descriptions, articles, instructions and reviews. Buy sports goods in bulk from the manufacturer.”;
2. Incorrect heading structure:
Title structure matters a lot for SEO. It helps search engines understand what exactly the page is about. In this case, the headings have a different structure and do not comply with the rules for using headings from h1 to h6. This can make it difficult for search engines to understand which heading is the most important on the page.
Recommendations:
- Correct the heading structure using the correct h1-h6 tags;
- Make the h1 heading the most important on the page and containing keywords, for example: “Tech Team official website - buy sporting goods wholesale from the manufacturer.”
3. Insufficient use of keywords in content:
Keywords are an important factor in SEO optimization. They help search engines understand what a page is about and increase its relevance to search queries. In this case, the page content uses only 2 keywords, which can negatively affect its relevance.
Recommendations:
- Use more keywords in the page content, for example: “Tech Team”, “sporting goods”, “wholesale”, “manufacturer”, “catalogue”, “photo”, “reviews”, etc.;
- Distribute keywords evenly throughout the content to avoid their clustering.
4. Long page loading time:
Page loading speed is an important factor for SEO. A slow loading page can discourage users and cause it to drop in search engine rankings.
Recommendations:
- Optimize images on the page, compress their size;
- Use caching to speed up page loading;
- Check the server operation and, if necessary, move the site to faster hosting.
5. Unoptimized URL:
The page URL should be clear and contain keywords. In this case, the URL only contains the name of the site, which can make it difficult for search engines to understand what exactly the page is about.
Recommendations:
- Correct the URL by adding keywords, for example: "https://techteam.ru/sportivnye-tovary-optom";
- Use short and clear URLs, avoiding long and confusing addresses.
Positive words of advice from Rankify Ai:
- Drawing attention to the importance of optimizing elements for SEO;
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