The site velomagazin.ru has some problems with optimization for search engines. This is indicated by both title and keyword data and Open Graph markup information.
One of the main mistakes is the absence of keywords in page titles. The title should contain main keywords that describe the main theme of the site. In this case, the title does not contain the word “bicycle,” which may negatively affect the site’s relevance in search results. It is recommended to rework the title by adding keywords, for example: “Bike store in Moscow - buy a bike at a low price in the online store VELOMAGAZIN.RU.”
Also the page header structure needs improvement. It should be logical and reflect the hierarchy of information on the page. For example, in this case, the heading “Bicycle store in Moscow” should be divided into two headings: “Bike store in Moscow” and “Buy a bicycle at a low price in the online store VELOMAGAZIN.RU.” This structure will help search engines better understand what exactly the page is about.
You also need to pay attention to the meta description of the page. It should be informative and contain keywords to attract the attention of users in search results. In this case, the meta description contains only general information about the store, but does not describe specific products or services, which may not be of interest to potential buyers. It is recommended to rework the meta description by adding keywords and more specific information about the products and services offered.
Additionally, the site has problems using keywords in its content. In this case, the keywords “bicycle” and “Moscow” appear several times, but not in sufficient quantities. It is recommended to increase the frequency of keyword use in your content, but not overuse them, to avoid overloading the page with keywords, which can negatively affect its ranking in search results.
It is also worth paying attention to Open Graph micro markup. It allows you to optimize your website’s presentation on social networks and increase its attractiveness to users. In this case, it is necessary to add keywords and a more detailed description of the site to the micro markup in order to attract more attention to its content.
In general, to improve the SEO of the velomagazin.ru website, it is necessary to rework the page titles and meta descriptions, add keywords to the content and improve the Open Graph markup. Also
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